Joe Hinrichs is playing catch-up, but as automaking challenges go, this is the type of problem executives relish.
Its
midsize vehicles, namely the Fusion sedan and Escape sport-utility
vehicle, are in short supply and executives say sales would be even
higher if they could squeeze out more production.
“We could have
sold more if we had more,” said Hinrichs, Ford president of the
Americas, Thursday at Ford’s Flat Rock assembly plant, which is now
supplementing Fusion production in Hermosillo, Mexico.
Hermosillo
will continue to make about 250,000 Fusions on three shifts while Flat
Rock will add about 100,000 Fusions a year on two shifts.
■ Related story:
1st Ford Fusion built at Flat Rock ready to roll off line
Hinrichs
would not say whether it is more costly to make Fusions in Michigan
than in Mexico, but Ford’s top two executives, CEO Alan Mulally and
Chief Operating Officer Mark Fields, basked in the publicity MSNBC’s “Morning Joe” chat fest showered on the company by broadcasting their Thursday show from the Downriver factory.
Wages
are lower in Mexico, but all but 100 to 150 of the 1,400 additional
jobs in Flat Rock are second-tier workers, which means they are paid
$15.78 an hour compared with first-tier workers who make $28.50 an hour.
The rest of the 1,700 Flat Rock workers make the higher wage. Freight
costs are less from Michigan than from Mexico to most U.S. dealerships.
“We
wouldn’t do it if it wasn’t profitable growth,” Hinrichs said of the
$555-million Flat Rock investment and addition of a second shift.
Flat
Rock also makes the Ford Mustang and is preparing to add the
next-generation Ford Taurus and Lincoln MKS full-size sedans, now built
in Chicago. The new body shop is capable of making seven different
vehicles from different underpinnings.
“I don't think we’re done yet,” said UAW Local 3000 Chairman Tony Bondy, hinting at more products to come.
Hinrichs
would not comment on whether Flat Rock could make the Escape in the
future to address shortages of the compact utility vehicle.
Other
speculation has been that Ford will move Fiesta production out of Mexico
to free capacity for other stronger-selling vehicles.
“We’re
going to continue to look at where we need to move product around to
leverage all the assets to meet the growing demand for our products,”
Hinrichs said.
“I’m spending a lot of time working on the
manufacturing plan,” said Hinrichs who rose up the ranks with a number
of manufacturing jobs.
Jimmy Settles, head of the UAW Ford
division, said the company’s growth could lead to 8,000 more jobs than
the 12,000 the automaker has promised by 2015,but he later called that
prediction wishful thinking.
“All of our assembly plants are full,
but some of our components plants are not,” Settles said. “We’ll take
work wherever we can get it.”
Settles noted that a few years ago,
the Flat Rock plant, operating with a single shift, was on the chopping
block. “We didn't know if this plant would stay open. Look at us now.”
Hinrichs
also said that the new Mondeo (the Fusion’s twin) goes on sale today in
China. But the car does not have a larger backseat because it tends to
be bought by Chinese who like to drive, as opposed to the many cars sold
to buyers who prefer to be driven.
Thursday, August 29, 2013
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