Absolut Vodka announced its highly anticipated limited edition bottle
design, Absolut Mexico, available in the U.S. for the first time after
its debut in Mexico last year. The release of Absolut Mexico is the
latest limited edition offering from the world’s most iconic vodka brand
and pays homage to Mexican culture and multicultural heritage.
Absolut has a long history of creative collaborations, and this
limited edition was developed in partnership with Dr. Lakra, one of
Mexico’s most renowned contemporary artists and tattooists, from Oaxaca,
Mexico.
The work of Dr. Lakra, also known as Jeronimo Lopez Ramirez, has been
featured in exhibitions and museums around the world, including the
Museum of Modern Art, the Hammer Museum and the Walker Art Center.
Absolut Mexico features original Absolut Vodka in a specially
designed bottle that celebrates the spirit of Mexico. Dr. Lakra combines
three legendary icons from ancient Mayan culture – Hurakan (Hurricane),
Kukulkan (Serpent) and Balam (Jaguar) – and brings them to life on the
Absolut bottle through a modern artistic lens that represents Mexico
today.
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